OUR STORY

SINCE 2009, ONIX has been dedicated to developing safe, formalin-free professional treatments and care solutions for all hair types — trusted by salons and stylists worldwide.

PASSION FOR BEAUTY AND WELL-BEING

We do not change the nature of hair; we reveal its intimate and hidden natural splendor. The goal is to protect, improve and enhance the natural well-being of hair to give rise to beauty based on the desire to be comfortable with oneself. Because beauty is a journey, not a destination.

MANIFESTO

WHAT WE BELIEVE IN

AN ITALIAN HISTORY

In 55 years of business, Barex Italiana has always been able to keep up with the times, intercepting changes in customers’ needs and tastes. As is typical in our country’s history, during the transition from artisanal to industrial size, it was imperative to retain the founding values of family and the importance of putting people at the center. Values such as honesty, commitment and courage to innovate, allow – and have allowed – the company to become an ambassador of excellence and Italian style, thanks to an industrial scale guided by an artisanal approach, synonymous with research, style and attention to detail.

HOW WE WORK

ONCE UPON A TIME

90's

One of the best launches on the market: Olioseta!
The non-oil Oil is a success! The brand becomes famous and it becomes part of the company’s history, going through various transformations over the years.
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2000

The concept of sustainability of a cosmetic product starts appearing on the market, together with the use of certified organic ingredients. So Aetò Botanica, with the first example of social responsibility, Permesse and Oro del Marocco are launched on the market.
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